Classical Music / Orchestra
Creative Direction, Photography, Production
The marketing team at Sarasota Orchestra was looking for some creative photographs to lead their promotional efforts over the next two seasons. They also needed photos of new musicians and ensembles in the orchestra, but didn't want the standard in front of a white background. They specifically wanted something more stylized and creative.
First, our creative team did a deep study of the subjects and the brand, creating moodboards and storyboards for the shoots. We hunted for unique locations and rich backdrops that would bring out the creative direction of the project, and individually styled each musician - from wardrobe to hair and make-up.
We planned a photoshoot for 20 musicians in 5 locations over three days, working closely with the Sarasota Orchestra marketing team to build out a shoot and production schedule that would accommodate their needs.
As a result, we produced hundreds of high quality images that they were able to select from for their marketing materials - both for current promotion and for two more campaigns.
Here are a few samples: